Friday, October 10, 2014

Marketing Management, 14th Edition by Philip Kotler, Kevin Keller

Book Title: Marketing Management
Authors: Philip Kotler , Kevin Keller
14th Edition

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.

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