Tuesday, October 14, 2014

Principles of Marketing, 15 Edition(Global Edition) by Philip Kotler, Gary Armstrong

Book Title: Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
15 Edition(Global Edition)

Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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